Identity and strategy of young talent employer branding for HUAWEI

Choices & Steps, a way to understand talent in which personal and professional development are born from the employee.

We designed the name and the identity of the talent programs for Choices&Steps


Naming + Social Media + Brand Positioning + Target Centric

We create a new whole identity

We designed several communication pieces for physical and digital support

We made an explanatory video

We developed a website to explain the concept

We did a naming for the young talent programs of the company