BBVA Liquid System

Employer branding strategy for young talent in BBVA






BBVA adapted its processes to modern banking, it was a logical move to change its young talent employer strategy too.

The strategy of BBVA was to create open spaces and liquid structures in which communication and interdepartamental flow and commands were deluded. BBVA achieved a new philosophy of work and business completely adapted to the current financial market needs.





The application of this young talent philosophy needed a name and a communication strategy.





What is Liquid System?


A liquid system because it allows a constant flow of contents, skills and initiatives created from the values of BBVA.
Liquid System is the BBVA corporate cultural methodology oriented to the competencial development of their members through:

· Own training mechanisms.

· Cross digital structures.

· Participation and cooperation.





Liquid System is developed in three different dimensions.